Indix Announces New Developer Portal Powered by Apigee

Indix Announces New Developer Portal Powered by the Apigee API Management Platform

New portal simplifies access to the world’s largest database of structured product information

SEATTLE — September 21, 2016 Indix, the product information company that provides structured product data via Data-as-a-Service, today announced the availability of its new developer portal that delivers an enhanced customer experience when running real-time API calls. Powered by the Apigee API management platform, the Indix Developer Portal offers simple access to its scalable and secure API, enabling companies of all sizes to build applications that anticipate, guide, and help consumers and organizations decide what to buy and sell.

In addition to an enhanced customer experience, the new portal enables users to communicate directly with the developer community as well as Indix. With improved documentation fully integrated with the ability to run real-time API calls, the developer portal provides faster, more comprehensive support capabilities and developer forums. Additionally, the portal offers easier ways to administer integrated billing for different applications and plans.

“Today, nearly every application and website is location-aware, and at Indix, we’ve built a platform to do the same thing for products,” said Sanjay Parthasarathy, CEO and founder, Indix. “Product Awareness is the capability to access rich and deep product information in real time from the web, sensors, and other devices. With our new developer portal, our customers will be able to build commerce apps and analysis tools through access to the world’s largest collection of structured product information.”

Indix offers product information on more than one billion products. The Indix Product API allows retailers and their developers to tap into the entirety of the Indix product catalog. The new developer portal and support tools will make it faster and easier for developers to build applications, such as curated ecommerce storefronts, customized product search, and personalized product catalogs that help drive intelligent product marketing and sales growth.

“Ecommerce is a not only a trillion-dollar market – it’s changing how everyone buys and sells products. APIs connect the many elements that contribute to a great ecommerce shopping experience – from products and pricing, to payments and loyalty programs,” said Ed Anuff, VP of Strategy at Apigee. “We’re excited to include Indix as another Apigee customer, as they leverage APIs to connect retailers and developers to a large collection of structured product information to drive digital innovation in commerce.”

Indix CEO Parthasarathy will be speaking more about how APIs are driving innovation within commerce at Apigee’s ‘Adapt or Die’ event in San Francisco on Tuesday, September 27. The event is a content-rich, one-day conference focused on sharing information on how businesses can leverage APIs to adapt and thrive in today’s rapidly evolving digital world. During the event, Parthasarathy will discuss how to build the executive and functional alignment of a software-driven business along with Jenny Banner, CEO of Schaad Companies. To see the full agenda, visit the Apigee ‘Adapt or Die’ website, and register today using the code “INDIX99” to receive access to the full event for $99.

About Indix

Indix is building the world’s first Product Information Marketplace. Through a combination of the web and partners, Indix collects offers data such as price, availability, and seller information in addition to catalog data like code-based identifiers and attributes to create the world’s single largest source of structured product information. Indix uses machine learning to cleanse, structure, and refine the data, then makes it available through a Data-as-a-Service subscription. By connecting to the Indix Product API and Product Feeds, businesses and developers harness the power of product information to make better decisions, drive innovation, and create new models of commerce.

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About Apigee

Apigee® (NASDAQ: APIC) provides a leading API platform. Many of the world’s largest organizations select Apigee to enable their digital business. Apigee customers include global enterprises such as Walgreens, Burberry, Morningstar, and First Data. For more information, go to