Increase Ad Relevance and Targeting for Ecommerce | Indix
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Industry: Ad Targeting

Improve Ad Targeting

Global Ad Platform

Challenge

Company seeking to improve ad performance through better advertiser content. 

Solution

Indix Prediction Services, meta-data, and content, to automate enrichment of advertiser catalogs at scale. 

Results

Created a higher performing ad product across a broader set of advertisers by using standardized attributes, canonical brand identification, and normalized categorization. Indix’s prediction AI was able to handle multi-millions of products per month, all automated, with no humans in the process.

Connect the right content to the right person

Normalize and standardize advertiser catalogs to Indix’s or Google’s taxonomy and schema.

Improve ad relevance using standardized attributes, product matching and clustering.

Dynamically generate ads that appeal to a consumer by using standardized attributes extracted from product titles  

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