Company seeking to improve ad performance through better advertiser content.
Indix Prediction Services, meta-data, and content, to automate enrichment of advertiser catalogs at scale.
Created a higher performing ad product across a broader set of advertisers by using standardized attributes, canonical brand identification, and normalized categorization. Indix’s prediction AI was able to handle multi-millions of products per month, all automated, with no humans in the process.
Normalize and standardize advertiser catalogs to Indix’s or Google’s taxonomy and schema.
Improve ad relevance using standardized attributes, product matching and clustering.
Dynamically generate ads that appeal to a consumer by using standardized attributes extracted from product titles