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The Evolution of Commerce

Evolution of the Catalog

Imagine only being able to buy what your local general store had on hand – the limited stock and variety. Frustrating, right? That’s how people shopped though until Benjamin Franklin created the first mail-order catalog in 1744. Things have changed even more since then. Aaron Montgomery Ward launched the mail-order industry in 1872, then lifestyle catalogs came into vogue and had a heyday. Subsequently, catalogs went digital, and now we’ve entered the age of the infinite catalog.

To learn more about these changes, take a look at our infographic which highlights the evolution of the catalog. Download or print the full infographic here.

Evolution of Catalog