We all know the saying “no two people are the same,” but does this apply to how we shop? We surveyed 1,000 consumers across the United States to find out. The results allowed us to discern how gender, income level, and ages intersect to impact consumer decisions. You can take a look at the full report below or download the PDF here. The biggest takeaway was that there are as many differences in shopping behaviors as there are similarities. Analysis and action on high-quality data is the only way companies will be able to successfully tailor their shopping experiences to these different groups.