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product awareness

Just as apps and websites are location-aware today, they will be product-aware as well. Product Awareness is the capability to access rich, deep and comprehensive product information in real time from the Web, sensors, and smart wearable devices. It gives businesses the ability to deliver the right product to the right customer at the right time and place at the right price. These posts will keep you up-to-date on the trends around Product Awareness.

In 1982, a group of grad students in Carnegie Mellon’s Computer Science Department – desperately in need of caffeine and Continue reading …

This is the sixth and last in a series of blog posts looking at the parallels between locations and products. Continue reading …

This is the first in a series of blog posts looking at the parallels between locations and products. As I Continue reading …

Almost every significant app or website understands location these days. Lots of interesting location-aware applications have been purpose​ly​ built for Continue reading …

What comes to your mind when I say “Product Awareness”? Today, that term largely refers to being aware about a Continue reading …

There are many wonderful things happening in the world of the visual web. Here’s a crazy number: there are more Continue reading …

Recently, I came across this article about how the barcode is slowly becoming obsolete. It’s a technology as ubiquitous as Continue reading …

This probably sounds like it’s from a different lifetime, but there was a time not long ago when product recommendations Continue reading …

Nobody can claim to not have given in to the temptation of an impulse buy at some point or another. Continue reading …

Instant coffee, instant noodles, instant entertainment and instant answers – it’s the age of instant gratification. Thanks to the Internet, Continue reading …