Informatica and Indix Transform Product Information

I’m down at Moscone center in San Francisco this week at Informatica World 2016. What a great show!

We’ve been working closely with Informatica to create a seamless experience that enables retailers to publish their products across ecommerce channels as well as print. It’s made possible through the integration of the Indix Data-as-a-Service (DaaS) and Informatica’s Product 360 solution.

During the breakout session on innovation in MDM-fueled apps, accelerators, and solutions, Manouj Tahiliani, Sr. Director of Product Management at Informatica, talked about how the Product 360 solution connects Indix to ecommerce. He said,

image1-001“DaaS is important to us and the way we (Informatica) look at it — we’ve been investigating DaaS from a standpoint of services we provide from Informatica. Our DaaS strategy is integrating with partners. It’s no longer about everything we have to provide directly from Informatica. Partners like Indix provide a lot of price content and bench-marking information, which is outside the enterprise and about your competition and their pricing. We then relate it to the product information inside the enterprise.”

Manouj then went on to detail how Indix and Informatica MDM users are able to make smart decisions regarding pricing strategies, merchandising, marketing, trends, and replenishment with minimal manual data collection efforts.

He also explained how the Indix DaaS enhances the ability of Informatica MDM to quickly and easily create, enrich, and manage large and complex product catalogs, online or print. Searching the Indix database, catalog teams can readily identify the attributes, assets, and texts available for a given product on the market, and then add them to the desired MDM-managed SKU.

Screen Shot 2016-05-23 at 2.34.29 PM

In a separate part of the breakout session, this is what Sr. Product Manager Stefan Reinhardt had to say about the partnership,

image3-001“Something I want to specifically call out that’s very interesting is we’re partnering here in the US with Indix. They cross route publicly available product information on the internet and then provide this information via a cloud solution. We have the APIs and UI components to get this data integrated as a vendor into your system. This enables you to compare your prices against the competition, find out what other vendors are using for publicly available attributes and what you have. Or if you’re a manufacturer, it allows you to monitor how other vendors are selling your product, what they are selling, what the price is they’re putting out, or whether they’re applying the rules you have. And besides that, something good to know as a transitional use case is how to get product information into Google and how to get your products to show up and rank high. For any enterprise out there to close a sale in the competitive digital market where people are searching for stuff, the first hit makes the sale. Hence, this is important.”

Finally, Informatica’s Director of Product Management Nagesh Kanumury said,

“We have a great working relationship with Indix. We see Indix with its huge catalog of structured product information playing a major role in providing that service and content bench-marking Data-as-a-Service in powering the next generation of digital commerce. In combination with MDM, it adds more context to your business-critical product data.”

It’s exciting to see such an innovative and leading player in MDM embrace the strength of the Indix Data-as-a-Service subscription. If you’re interested in learning more about the Indix Data-as-a-Service solution and how it connects to Informatica, let’s talk. You can reach me at

  Download the Pervasive Commerce White Paper
Get Demo

Leave a Reply

Your email address will not be published. Required fields are marked *