Black Friday (Nov 29) and Cyber Monday (Dec 2) continue to be two of the biggest shopping days in 2013. Here is our round up summary based on latest reports released by Adobe and IBM on Thanksgiving Day, Black Friday and Cyber Monday.
According to Adobe’s Digital Marketing Index report, Cyber Monday’s online sales reached a record high to $2.29 billion whereas, Thanksgiving Day and Black Friday saw online sales of 1.062 billion and 1.93 billion, respectively.
Shoppers spent an average of $128.77 on Cyber Monday, compared to $135.27 on Black Friday. (Source: IBM)
Cyber Monday online sales grew by 20.6% over 2012. Compared to 2012, Cyber Monday online sales grew by
Mobile Sales and Traffic
Social Media Driven Sales
Brands that generated strong social media traffic on Thanksgiving Day and Black Friday were Amazon, iPad, the National Football League (NFL), and Sony Playstation 4. Amazon was the most referenced retailer with close to 450,000 posts. Walmart was a close second. With more than 300,000 mentions, Playstation 4 drove close to three times more social media traffic on Facebook, Twitter, Tumblr, YouTube and other sites than Microsoft’s Xbox One. (Source: Adobe)
For Cyber Monday, social media sites drove $148 Million in online sales between Thanksgiving and Cyber Monday, a two percent share and flat compared to 2012 with Facebook driving 64%, Pinterest driving 17% and Twitter driving 9% of all social media driven sales. (Source: Adobe)
Facebook average order value was $97.81, compared to $92.40 for Pinterest. (Source: IBM)
Cyber Monday sales peaked between 8 and 9 pm Eastern Time with sales bringing in $150 million in one hour.
Online shopping peaked between 11 a.m. and noon ET on Black Friday helping retailers generate more than $150 million in one hour.
Note that for both Black Friday and Cyber Monday, sales peaked at 9pm. Akamai saw a similar trend in 2012.
Top Cities and States
New York, Washington D.C., LA, Chicago and Atlanta were top 5 cities for online retail sales on Cyber Monday. California was the top state for online retail sales on Thanksgiving and New York remained the top state for online retail sales on Black Friday and Cyber Monday. (Source: IBM)