Google’s mission is to organize the world’s information and make it universally accessible and useful.
But if a search engine is “universally useful” — that is, the most helpful for the most people — by definition it will be slightly less helpful for people with more specific needs.
The people we’re focused on are those at businesses that are building, marketing and selling a product or a service. These people have specialized search needs.
Results returned from a Bing, Google or Yahoo search of “Paul Mitchell Instant Moisture Treatment,” for example, show the hair treatment’s page on Amazon.com, images of the product, the manufacturer’s web site and several more links related to that product.
Without organizing and analyzing the information available, the results won’t reveal that a 16.9-ounce bottle on May 20th, 2013, sold for $20 at Target and for $9.85 at Drugstore.com. They won’t give historical prices at any number of other stores over the past month. They won’t show charts of price changes or highlight promotions. They might show blog posts about the product, but they might not prominently include Facebook, Twitter or Pinterest posts.
In short, traditional search engines organize information but then do not analyze them deeply enough to extract all the value and intelligence in the data that they have gathered.
The search engine that we have built turns the Internet on its side to look at the world’s information from the perspective of companies that build and sell products and services. It presents data from the perspective of these businesses.
Businesses want to know what products and services are available on the market, who else is selling those products, for how much, in which stores, with what success. They want to know what customers are saying about products and services. They would like to know how products and services are being promoted and when. Also news that could potentially affect the availability, price or popularity of products would be valuable in planning.
Much of this information is public. But that public data is massive and chaotic. We discover, organize, analyze and visualize that torrent. We provide market intelligence about products and services, as we define it.
We’d like to go farther as well. We take market intelligence and combine it with the business’ private data. Businesses can hook market intelligence to internal information on their products, sales, customers, and inventory — virtually anything relevant.
We feel that a search engine that sees the world through the lens of a business, plus the ability to combine the public insights with private data, seems like something that all companies could benefit from.