During fall last year, we looked at fall boots in the Indix Product API to gather insights on cozy and fashionable booties/shooties, ankle boots and the like. The months have gone by super fast and now it’s time for snow boots to take center stage. I turned to our Product API again for some answers. Women’s boots offer a wider and more interesting assortment to look into. There are tons of choices out there. We honed in on about 7,000 products sold by some of the top brands. Here they are by product count:
The first thing that stood out to me was that when we did our fall analysis, brands like Frye, Guess, Nine West and Franco Sarto had shown up in the top brands. UGG Australia and Timberland were on that list too, but we can see that in the winter, the mix is leaning heavily toward the specialty outdoor brands.
And here are the top 20 stores that carry these brands:
I thought it would be interesting to try and figure out what the most popular products are across these brands and stores. The simple logic is that if more stores carry the same product, it must be in demand. Here are the top 5 that qualified based on the offers count – the number of variants of the product across all the stores where it is sold. By variants, we are referring to size and color. All these products have more than at least 500 offers across the market.
The Sorel Joan of Artic boot sells at an average minimum sale price of $89.97 across 11 stores.
The Keen Women’s Betty II snow boot sells at an average minimum sale price of $60.37 across 11 stores.
The UGG Australia Adirondack boot sells at an average minimum sale price of $113 across 11 stores.
The Kamik Momentum Snow boot sells at an average minimum sale price of $42.49 across 14 stores.
The North Face Amore II Snow boots sell for an average minimum sale price of $49.95 across 11 stores.
So if you are in the market for sturdy snow boots to keep your feet warm and safe, do look these up! Keep in mind that the average minimum sale price reflected here varies based on color most of the times. What colors are more popular, I wonder! That’s a good topic for a follow-up analysis.