The increasing popularity of yoga pants and leggings has been an interesting trend to follow over the past few years. In Seattle, where Indix is based, you can’t walk a block without running into women donning fashionable athletic wear. Yoga pants are the centerpiece of the “athleisure” trend.
The Indix Cloud Catalog shows 8,574 in-stock yoga pants/leggings spanning 23,252 offers (combination of product + store + size + color) from over 69 brands selling across 115 online stores. Despite the widespread proliferation of this comfort wear, we did find some gaps in assortment. Only 6.5% of all the yoga pants are targeted at men.
However, according to the 2016 Yoga in America study conducted by Yoga Journal and Yoga Alliance, the number of US yoga practitioners has increased to more than 36 million, up from 20.4 million in 2012. The report also said that annually, yoga practitioners spend $16 billion on yoga classes, clothing, equipment, and accessories, up from $10 billion over the past four years. 28% of these practitioners are men, but they don’t have much choice in assortment. Moreover, based on our analysis, men pay $6 more on average for yoga pants. This lack in assortment could possibly be because women are more ardent patrons of the athleisure trend, wearing yoga pants to gym, work, shopping and more. Still, it seems like men should have more choices!
Here are the top 50 yoga pants/leggings brands. The mix includes many brands not traditionally recognized for activewear, an indication of yoga pants’ fashion quotient. For instance, Victoria’s Secret, Forever 21, Zara, H&M, and Free People.
We also culled out the top 20 brands based on product count. Check out their average price.
Given the range of average prices, you can see that the industry is striving to cater to a lot of different market segments. While The Upside and Lululemon might make you shell out more than $80, you have the choice of mid-range brands like Danskin and Victoria’s secret, or the even more affordable Forever 21 and Old Navy.
Using the magic of our robust product information platform, we also tracked the average sale price of yoga pants since January 2014. As you can see, the trajectory is quite dynamic.
Yoga pants have now entered the great age of affordability. They were cheapest in August 2016 at $25.4, half of what they cost in July 2014. Another peak in average price occurred in August 2015 followed by a steady drop. Could the decrease in average price be attributed to non-activewear brands like Forever 21 or Old Navy entering the market? It’s possible as affordability is one of their unique propositions.
For more such insights and findings, download our full activewear report now.
Also published on Medium.