Whether you’re at work, shopping, or running errands, activewear is now considered suitable attire for many of these occasions. People are increasingly choosing comfort over other factors, making activewear a part of the everyday dress code. Another important trend in recent years is the proliferation of yoga pants. This makes the activewear category a very interesting one to look into, as it expands its influence beyond the gym and running track.
The Indix Cloud Catalog carries more than 445,000 in-stock activewear products spanning 385 brands and selling across 231 stores. Out of these, active tops, bottoms, jackets and coats comprise 86% of the products, which formed the dataset we used for our analysis.
Among other things, it was notable to see the increasing number of traditionally non-active brands engaged in the industry. Whether it’s Aeropostale or Forever 21, everyone is going for a piece of the athleisure pie. We also uncovered a lot of interesting insights on product assortment and price, and distilled them into an infographic. Check out the full infographic here.
Note: All datasets were pulled from the Indix Product API in August 2016 and include only “in stock” products. The sample comprised more than 445,000 products spanning 385 brands and selling across 231 online stores.
Also published on Medium.