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Product Bite: Easter Goodies

It’s almost Easter. Time to paint some eggs and eat bunny-shaped candy! After a long and dreary Winter, a lot of American families look forward to welcoming spring and color into their lives with a big celebration on Easter Sunday. And although the reality is that parts of the country are still shrouded in snow, people are not letting that dampen their spirits.

According to the National Retail Federation’s 2015 Easter Spending Survey, the total spending for the holiday, which includes purchases of apparel, decorations, gifts, candy, food, flowers and more, is projected to reach $16.4 billion. This is a busy time for retailers as they are stocking shelves with both spring and Easter products.

18.8% of the people surveyed said they were going to shop online. I looked into the Indix Product Intelligence app to see what was in store for these shoppers, and within seconds I saw that there are a mind-boggling 70,000+ products out there to choose from! Whoa! That’s a lot of choice.

According to the NRF report, consumers will be spending $2.2 billion on candy, chocolate bunnies, and the like. So whether you want to spend on Easter-themed candy…

screenshot from the Indix Product Intelligence App

screenshot from the Indix Product Intelligence App

…enjoy some specialty snacks and cookies…

screenshot from the Indix Product Intelligence App

screenshot from the Indix Product Intelligence App

… send a basket of goodies to a loved one…

Screenshot from the Indix Product Intelligence App

screenshot from the Indix Product Intelligence App

… or go all out and spend $350 on a 25 pound 35 inches tall chocolate bunny for the whole neighborhood, you can find it online!

Screenshot from the Indix Product Intelligence App

screenshot from the Indix Product Intelligence App

It’s the first big holiday of the year. Go ahead and indulge yourself! Happy Easter and let us know where you are shopping this year.

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