Product Bite: Back to School I

Summer has gone by in a blur and it’s that time of the year again. It’s back to school time! While parents try to juggle a thousand things trying to get their kids ready for school, the convenience of online shopping sure is a boon. According to the NRF Back to School spending report for 2015, online shopping for school supplies has increased by 15.6% over the past five years. And what’s everyone’s favorite thing to buy up until grade 5 or even higher? Art supplies and colors! I remember I really looked forward to a new box of bright and colorful crayons every year. It’s the best part of being a kid.

When it comes to coloring products, Crayola has dominated the market for generations. I took a quick spin through our Product Intelligence app to peruse the landscape of Crayola products right now. There are well over 7,000 products being sold across 57 online stores.

Screenshot from the Indix Product Intelligence App

Screenshot from the Indix Product Intelligence App

From crayons to colored pencils to paints to metallic tones, the choices are enough to entice the child in you! We saw that the average price of Crayola products across the market has dropped by about $3 over the past two weeks.

Screenshot from the Indix Product Intelligence App

Screenshot from the Indix Product Intelligence App

Here’s another interesting insight. When it comes to the big box retailers, Target and are priced lower than Walmart. Target is priced 7.34% lower than Walmart and Amazon is 9.16% lower than Walmart. So you know where to click for your Crayola supplies. Another important insight for Target is that there are about 150 Crayola products that are only carried by Walmart and not by Target. Given the price advantage they already have, the could consider adding some of these products to their assortment.

This is a just a sliver of the kind of insights that Product Intelligence can surface for those that sell and those that buy products. Over the next few weeks, stay tuned for more Back to School insights. Until, we wish you happy shopping and bouquets of freshly sharpened pencils!

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