Presenting the Indix Sun Care Category Report - Indix



Presenting the Indix Sun Care Category Report

The warmth of the sun is enticing after a long and dreary winter. As we head to the beach, we fish out our sunscreen bottles from last summer. However, due to the sun’s harmful ultraviolet rays, the American Academy of Dermatology says we should use sunscreen all year long. Yes, whether it’s aging, burning, or prevention against cancer, sunscreen is a strongly recommended part of our daily skin care routine.

Given these facts, what are the different choices on the market? What does the current assortment look like? How does sunscreen pricing vary between brands? Does the price of sunscreen increase with SPF levels? We looked to the Indix Product API for answers to these and other questions. After analyzing over 12,000 sun care products for both adults and children, we uncovered some interesting insights and put them together in our Sun Care Category Report.

Indix Sun Care Category Report Cover-001

Consumers look at different factors while choosing a sunscreen. Here’s a little teaser of the pricing and assortment analysis you will find in our report:

  • Chemical sunscreens comprise 81% of the market, as opposed to physical sunscreens.
  • Banana Boat, Neutrogena, and Coppertone are leading drugstore brands.
  • Some brands impose a “Baby Tax” while others impose an “Adult Tax.”
  • Sunscreen prices increase with SPF level.
  • The average price of sun care products is $11.9 per ounce.

For this and much more, download the Indix Sun Care Category Report here. We hope you enjoy it!

Also published on Medium.

  Download the Pervasive Commerce White Paper
Get the Sun Care Report

Leave a Reply

Your email address will not be published. Required fields are marked *