The way we document our lives through pictures has changed more in the past decade or so than ever before. Remember the film cameras with the manual crank? Taking only one picture of any instance and waiting with anticipation to see how it turned out as you got the film developed? You know things have changed when the ubiquitous “selfie” gets its own place in the dictionary. Digital technology brought instant gratification to photography.
The first digital camera was developed at Kodak in 1975, but it was the early 1990s by the time it became mainstream in the market. By the early 2000s, digital cameras had replaced nearly all film cameras. We explored the Indix Cloud Catalog to dig out the data stories digital cameras and lenses have to tell with regard to pricing, assortment, features, brands, stores, and more.
We analyzed three main types of digital cameras – the humble point-and-shoot camera, the digital single-lens reflex camera (DSLR), and the mirrorless interchangeable lens camera. Both hobby and professional photographers invest in lenses for their craft. Hence, we also included lenses in our analysis to get a more comprehensive view of the digital camera ecosystem. The Indix Cloud Catalog carries 12,298 in-stock digital cameras spanning 42,810 offers (product + store combinations) selling across 62 online stores from more than 35 brands.
The “Photographer’s View” snippets are a new treat peppered throughout this report. In sections such as the one pictured here, our in-house shutterbug Breann Harper shares her take on what the data story means to photographers.
Our findings are distilled in the Indix Digital Camera Product Category Report, which you can access here now.
Here is a teaser of the insights derived from our analysis of more than 12,000 products:
For more such insights and analysis, check out the Indix Digital Cameras Product Category Report now.
Also published on Medium.