Presenting the Indix Digital Camera Category Report - Indix



Presenting the Indix Digital Camera Category Report

The way we document our lives through pictures has changed more in the past decade or so than ever before. Remember the film cameras with the manual crank? Taking only one picture of any instance and waiting with anticipation to see how it turned out as you got the film developed? You know things have changed when the ubiquitous “selfie” gets its own place in the dictionary. Digital technology brought instant gratification to photography.

The first digital camera was developed at Kodak in 1975, but it was the early 1990s by the time it became mainstream in the market. By the early 2000s, digital cameras had replaced nearly all film cameras. We explored the Indix Cloud Catalog to dig out the data stories digital cameras and lenses have to tell with regard to pricing, assortment, features, brands, stores, and more.

We analyzed three main types of digital cameras – the humble point-and-shoot camera, the digital single-lens reflex camera (DSLR), and the mirrorless interchangeable lens camera. Both hobby and professional photographers invest in lenses for their craft. Hence, we also included lenses in our analysis to get a more comprehensive view of the digital camera ecosystem. The Indix Cloud Catalog carries 12,298 in-stock digital cameras spanning 42,810 offers (product + store combinations) selling across 62 online stores from more than 35 brands.

The “Photographer’s View” snippets are a new treat peppered throughout this report. In sections such as the one pictured here, our in-house shutterbug Breann Harper shares her take on what the data story means to photographers.

Our findings are distilled in the Indix Digital Camera Product Category Report, which you can access here now.

Here is a teaser of the insights derived from our analysis of more than 12,000 products:

  • Despite the growing usage of smartphone cameras, point-and-shoot cameras are still prevalent in the market.
  • Top 8 digital camera brands: Canon, Nikon, Sony, Fujifilm, Panasonic, Olympus, Samsung, and Pentax.
  • DSLR cameras are the most expensive of all.
  • Sony sells the most expensive point-and-shoot cameras.
  • Sears, BestBuy, Rakuten, Amazon, and Overstock offer the best deals on point-and-shoot cameras.
  • The median price of DSLR cameras hasn’t fluctuated much in the past three and a half years.
  • Only 14.6% of all digital cameras are Wi-Fi enabled.
  • There are more competitive brands in the lens market than in the camera market.
  • Mirrorless cameras are not as pervasive as DSLR cameras yet.

For more such insights and analysis, check out the Indix Digital Cameras Product Category Report now.

Also published on Medium.

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