GET DEMO Chat

 

 

Men’s Skin Care Market (Infographic)

The Indix Facial Skin Care Category Report illuminated different aspects of the skin care market, and men’s skin care in particular stood out as a segment. Research shows that men are spending more on male-specific toiletries than on shaving products! The global male skin care market is growing fast. Be it exfoliating scrubs, deodorants, serums, or moisturizers – they’re using it all. The question then comes up – are brands ready to meet this increasing demand, especially ones that have been nurturing female consumers for decades?

Despite the growing popularity of the segment, we found a significant lack of skin care products targeted to men as compared to those targeted at women.

Check out a visual representation of this discrepancy in our new infographic. A paltry 2.08% of the 2+ million skin care products in the online marketplace are targeted to men. Facial care products comprise more than 60% of all the products targeted to men.

Click here to view the infographic and stay tuned for more content on skin care.

Facial-Skin-Care-Infographic-Image

  Download the Pervasive Commerce White Paper
Get Facial Care Report

Leave a Reply

Your email address will not be published. Required fields are marked *