Presenting the Indix Facial Skin Care Category Report - Indix



Presenting the Indix Facial Skin Care Category Report

Having access to the world’s largest collection of product information triggers a lot of ideas. All it took is one look in the mirror, and a slightly longer glance through the Indix Product API to see that the skin care category is big.

Not only is our skin the largest organ of the human body, but we also spend a lot of money taking care of it. In fact, the global skin care market will be worth an estimated $121 billion by the end of 2016, and the US skin care market alone will reach nearly $11 billion by 2018.

Given these facts, we tapped into the Indix Product API and the findings are fascinating. Today, we’re delighted to release them in our first ever category report on facial skin care.

Our research found that 47% of online skin care products are for facial care, and we focused our analysis there. Numerically, cleansers (30,312) are predominant, followed by moisturizers (16,279) and toners (6,881).

Working with a sample size of 53,742 products across 30 online stores from our Product API in March 2016, we uncovered a lot of insights. We found brand leaders within each of these sub-categories, analyzed prices across the market, and dug into the price differences between men’s and women’s products (Blue Tax and Pink Tax). Additionally, through product title analysis, we discovered the top 100 words used to describe each of these products.


Here is a teaser of the insights from our analysis of products from the top 50 moisturizer, cleanser, and toner brands:

  • Moisturizers is the most competitive sub-category and also imposes the highest Pink Tax.
  • Each sub-category carries at least 30% natural brands in its mix.
  • Olay and L’Oreal are leading drugstore moisturizer brands.
  • “Whitening” is one of the top five words used in moisturizer and toner product titles.

For this and much more, download the Indix Facial Skin Care Category Report here.

Diving into the data makes it clear that there is a lot to learn from how products are presented online. We hope that you enjoy reading the report as much as we enjoyed working on it.

Also published on Medium.

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