At Indix, we are always thinking about the radical changes that commerce is going through. The way we shop has changed more in the past couple of years than in the past decade, thanks to increased connectivity and access to smart devices. The continuous escalation of smart devices is ushering in the era of Pervasive Commerce, where every interaction with a consumer in the physical world or online is an opportunity to buy or sell products and services.
This shift in the way we shop has primed consumer expectations for personalized and relevant product offers. Product offerings will now be customized for a particular person, instance, and time. By 2020, the way we shop will be completely revolutionized.
The momentum of digital commerce is reaching a critical point. Product data science and machine learning technologies will be used to deliver highly personalized shopping experiences. But at the heart of the revolution, Product Intelligence will be the fuel that helps businesses deliver the right product, to the right customer, at the right time, at the right price, at the right place. Every time.