A Marketplace for the People, by the People

The way we shop is changing at a mind-boggling speed! When following industry trends, you often stumble upon companies that sell products in cool new ways. As we know, commerce is becoming increasingly consumer-centric. The seller-centric era where consumers sought products out is long gone. Commerce is now becoming pervasive and products are brought to consumers where they are, on the devices that they use.

Online marketplaces have driven this change for a long time now, starting with eBay almost two decades ago. eBay democratized commerce by giving anyone the opportunity to sell things online and created a community of sellers who gained organic credibility from the people who bought their products.

However, this current scenario lacks the personal connection and human interaction that you experience when buying something from a physical store, or buying something from someone you know. We found a unique mobile social marketplace that is trying to address that issue. Happysale wants to take the formality out of the selling process and inject fun and convenience into the experience. To that end, they have a free mobile app. All that you need to do is take a picture of the product you are selling, add a description, usage level, tell its story, and set the price. If you don’t already know the price, they help you by telling you how similar items are priced elsewhere.

And here’s the cool part. Happysale integrates with social networks and lets you sell your products to your friends and friends of your friends – your extended network. So it’s the ideal portal for people who are worried about being contacted by strangers. Where else can you find a loving home for your hedgehog before heading off to college?


Or sell your skateboard because you want to save up for a Xbox?



Convenience and fun are the primary discriminators for Happysale. In addition to being able to sell via the convenience of a mobile app, Happysale also makes it easier and less formal to interact with the seller (as you can see above). Story telling has long been the basis on which human beings connect with each other. A marketplace like Happysale is attempting to bring that back.

We are not trying to simply highlight a unique service, but also emphasize the fact that this is the kind of innovation that will redefine the shopping experience of the future. It’s all about creating fun and personalized experiences that go beyond the transactional aspect and make shopping as enjoyable as possible. At the same time, such innovation adds to the channels that let people discover and buy products. A service such as Happysale brings social and mobile commerce together and adds the endearing element of community and personal interaction. Do you know of other creative and fun services like this?

  Download the Pervasive Commerce White Paper

4 thoughts on “A Marketplace for the People, by the People”

  1. These kind of marketplaces are growing day by day. Really I liked this article. Thanks

    1. Anu Hastings says:

      Thank you for reading!

  2. Vicky says:

    Hi, This is really a great post, Thanks for sharing with us. I really enjoyed the way you portrait the information with examples. I have sold my mobile phone just 2 days back here, and I really loved the user experience. I hope you would like that too.

    1. Anu Hastings says:

      Thank you for reading, Vicky!

Leave a Reply

Your email address will not be published. Required fields are marked *