Augmented Reality & the Future of Commerce Webinar - Indix



Augmented Reality & the Future of Commerce Webinar

With the success of Pokémon Go, “augmented reality” has come to the forefront of technology. It’s hard to walk down the street without seeing someone try to capture a Charmelon or Raichu, and Tim Cook has said that Apple is doubling down on the technology. Aside from causing pedestrians to stupidly wander into traffic, however, Pokémon Go indicates that we’re ready for augmented reality in a way that we weren’t when Google Glass lived and died. How might this change the way we live, work, and shop?

We’re already starting to see some changes as Pokémon Go allows users to purchase Lures to attract more Pokémon to their locations (assuming they’re located near a PokeStop). If Niantic is smart, they’ll allow retailers to sponsor locations to create win-win financial situations.

Our Founder and CEO Sanjay Parthasarathy started playing Pokémon Go the weekend it was released, and he’s been thinking about the implications of augmented reality on the future of commerce. View our webinar and hear him answer these questions:pokemon-go-1574001_640

  • Companies like Ikea and Elizabeth Arden introduced augmented reality shopping apps several years ago; are we more ready for them now?
  • How will augmented reality change shopping for consumers?
  • What changes will retailers need to make in order to compete in this Brave New World?

View the webinar here!

Also published on Medium.

  Download the Pervasive Commerce White Paper
Augmented Reality and the Future of Commerce

Leave a Reply

Your email address will not be published. Required fields are marked *