Meet Shalendra Chhabra, our Director of Marketing. Shalendra brings great passion and startup marketing experience to Indix, and we are excited to have him be a part of the team. We sat down with this startup enthusiast and multi-talented individual to learn what makes him tick.
Hi, I’m Shalendra but everyone calls me Shalen. I was born and raised in India, and have been living in the United States for the past 10 years. I’m based in Seattle, WA. I’m a hardcore startup guy. I love product management and marketing.
What is your role at Indix?
I’m going to be working on all aspects of digital and social marketing. Everything from our social media presence to our blogs to our launch.
What did you do before Indix?
Most recently, I was responsible for product management and marketing at a startup called Clipboard (acquired by Salesforce). Before that, I did product management roles at a startup called Swype (acquired by Nuance) and at Microsoft. I got my Masters in Computer Science at the University of California, Riverside.
Why did you join Indix?
I love Indix because we are building game changing solutions for product managers using big data and analytics technologies and I think it’s a huge opportunity.
I also fell in love with the team. Lots of passion, a desire to make a difference and a culture that I wanted to be a part of.
What are the top things you have learned about your role?
Startup marketing is not your traditional marketing – Startup marketing requires you to understand all facets of marketing from naming, branding, positioning, social media marketing, email marketing, PR, SEO, and inbound marketing. Full-stack marketing, if you will.
Traditional methods of marketing such as PR, radio, TV etc. are not as effective for growing and scaling your startup.
Make it personal. Marketing emails that come across as personal have a high open rate and click rate.
Make marketing that people can fall in love with.
And always include a call to action in your emails.
Relationships with the press and reporters matter. Offer help and opinions on trend pieces they are working on before you expect them to write a story about you or your company. Always seek an introduction instead of sending them a cold email.
If you are interested, you can read more about my writeup on startup marketing here.
What have you have learned working for a startup?
It’s not the product, it’s the overall experience that matters. As a startup, you have to be obsessed with delivering an insanely good customer experience to recruit your customers. A good product is essential but not enough. When you deliver a good product and support your customers in a way that they didn’t expect, your customers will turn into your evangelists.
Distribution is really really important – I have seen startups fail because their brilliant engineers and management were too focused on just building the technology. They didn’t value business, distribution and marketing enough and completely missed the boat on achieving their full potential.
What technologies or trends get you most excited?
I’m really excited about wearable computers and space tech.
What do you do for fun?
I love dancing, making movies, playing cricket and jumping from airplanes.
What is your favorite technology product?
How would your friends describe you?
Passionate, caring, empathetic, optimistic, adventurous.