Meet Brian Resnik, our community Manager. Brian is an east-coast-born, west-coast-at-heart Seattle resident. Brian loves startups and building communities is his passion. We sat down with Brian to learn more about him.
What is your role at indix?
My job is to create and maintain open dialogue with our community, at all levels. From customer support to webinars, meetups to video blogs, my goal is to make sure that there is an open, friendly, and constructive community where people can talk about product intelligence, product data science, the future of e-commerce and anything else of interest to the community.
What did you do before indix?
Prior to working at indix, I made the big move from east-coast to west-coast, driving from North Carolina to Seattle. Before the move, I worked for Swype (acquired by Nuance) where I helped build and maintain a community of over two million people. I got my degree in Media Communications from Hunter College in New York City.
Why did you join indix?
Simply put, the culture. From top to bottom, I’m a big believer in openness and collaboration, and those are things that indix has in spades. Then when I learned about how indix wants to organize the world’s product information so that its useful to everyone, I knew indix was the right place for me.
What are the top things you have learned about your role?
Building communities involves so much more than just posting on social media and responding to emails. The role of community manager means acting as the champion of the people who use your products and even those who don’t use your product. It means following through on every task, even if it’s not your specialty. It means working tirelessly, every day, to understand the needs and wants of every individual and group involved in designing, creating, and using your product. And it means taking that understanding and translating it into actions and, over time, making it a part of the company’s culture.
What have you learned working for a startup?
Reputation is just as important as quality of product, if not more so. The best product, with the best design, and the best branding, can and will fail if people get the impression that the company doesn’t care about their users. Startups don’t have the luxury of a committed user-base; even existing users don’t have the level of product loyalty that long established businesses enjoy. Part of running a startup is creating brand loyalty by showing, through words and actions, that users and customers come first.
Building a startup is as much an exercise in adaptability as it is execution and vision. In a startup, you always have to be prepared to do the right thing, even if it differs a bit from your starting views.
What technologies or trends get you most excited?
The intersection of technology and biology! Did you know that a team at the University of Washington recently completed an experiment where a person played a (simple) video game by using their thoughts to control another person’s hand over the internet? How cool is that?!
What do you do for fun?
When the weather is right, I ski. I’m also a big fan of competitive online video games. Never heard of eSports? It’s going to be big!
What is your favorite technology product?
The Oculus Rift. Virtual Reality is here!
How would your friends describe you?
I’ve been called “geek” all my life, but it’s a compliment! Passionate, charismatic, empathetic, and caring.