The 4 pieces that will drive the next generation of shopping:
1: Multi-sensory Product Discovery
Typically we’ve searched for products through Google, Amazon or by keyword search but in the future we are going to be able to use our smartphone cameras, talk to our phones or other smart devices and use multi-sensory ways of discovering products. No matter where we are or what we are doing we will have sensors available to us that can help us discover and search for products. Dramatically changing the way people buy products!
2: The Infinite Shelf
The infinite shelf is the number of products you will be able to shop. You will be able to search for any product, where ever it is in the world. Just as you have an infinite selection of music on Spotify or a countless selection of videos on Youtube; you are going to be able to have an endless selection of products available to you to shop from.
3: Infinite Channels
Today we shop in a small number of well-understood channels where we feel comfortable. We go into a store or to a website, but in the future, we are going to be able to shop anywhere. On Instagram or Facebook, chatting with friends on WhatsApp. Ultimately what’s driving this phenomenon is the digitization of product information. The digital content is the product! Even financial institutions are developing shopping experiences to leverage their audiences in addition to their standard services. Anywhere you are encountering any financial exchange there is the possibility to shop for products. Infinite channels are going to drive a fundamental change in the way people experience shopping.
4: Perfect Personalization
Artificial Intelligence (AI) is the difference maker. With AI you can take your personal preferences, habits, and behavior and be able to match it to products perfect for you! Imagine an experience where you are able to get the right product, at the right time, right place and at the right price. The perfect personalization will change the way we think about advertising, couponing, product search and more.
With multi-sensory product discovery, infinite shelf, infinite channel, and perfect personalization you can see the next generation of shopping is going to be very different than what we are used to today!
Check out how the Indix Platform, has already brought the visual shopping experience to life with Samsung Mall! Delivering an innovative and seamless shopping experience where shoppers can search visually, through voice or by text! See it in action here.
Also published on Medium.