Brand Dictionary Definition and Purpose | Indix



IndaMix | The Indix Brand Dictionary

In the 2nd edition of IndaMix, Sri Velamoor VP Business Development & Sales answers the important questions about our brand dictionary and how our customers are utilizing it!

Check out the view to learn:

  • What is the Indix brand dictionary?
  • What is the purpose of such a brand dictionary?
  • What are some examples of how customers are using the Indix brand dictionary?



As Sri mentioned, using our brand dictionary a number of retailers, shopping apps and deal sites have improved their product classification. Through surfacing more relevant products to their visitors, they are taking steps to increase conversions. Want more information on brand dictionary and Metadata? Read the blog post What Puts the Meta in Your Data or explore our data here.


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