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Blog / Pervasive Commerce

We live in an era of commerce where every interaction with a consumer in the physical world or online is an opportunity to inform, educate, and buy or sell products and services. In this section, you will find content related to the technologies and other innovations that are defining the future of shopping.

When it comes to commerce, the gap between online and physical shopping is definitely shrinking, largely thanks to mobile. New Continue reading …

Social media has the unique ability to influence shoppers’ purchases through recommendation engines and word of mouth. That’s why social Continue reading …

In my previous post, I discussed how cloud-based APIs are redefining everything we do in the digital world. Plugging into Continue reading …

APIs are at another defining moment in their history. We are living in a world where cloud-based APIs are re-shaping Continue reading …

Contextual commerce has been a hot topic of discussion for the past few years. Simply put, it is businesses enabling Continue reading …

Head Rush

I am an online shopping addict. I’m also a huge fan of cities and worry about ours (Seattle) maintaining its Continue reading …

Today’s consumers share more personal information than any other generation, and as a result, expect an equally personal shopping experience. Continue reading …

Last Thursday, Indix Founder and CEO Sanjay Parthasarathy delivered a webinar on “Augmented Reality and the Future of Commerce.” It Continue reading …

Do you know what day it is? It is National Mail Order Catalog Day. Today, August 18, we celebrate our Continue reading …

We’ve talked a bit about why product data needs to be structured, but we believe you’ll find it helpful if Continue reading …