Indix & Narrative Science Announce Custom Product Descriptions | Indix

Indix and Narrative Science Announce Availability of Standardized Attributes and Product Descriptions at Scale

High-quality descriptions delivered at a fraction of the cost of hand-curated content

SEATTLE — April 18, 2017 — Indix, the product information company that provides structured product data via Data-as-a-Service, today announced immediate availability of standardized product attributes and automated product descriptions at scale with its partner Narrative Science, the leader in advanced natural language generation (Advanced NLG) for the enterprise. This partnership enables retailers, marketplaces, and ecommerce companies to get high-quality product descriptions at a fraction of the cost of hand-curated content.

Using Indix Standardized Attributes, companies can provide their customers with more information about products, helping them buy the correct items, thereby increasing conversion rates while driving down returns. With Standardized Attributes, companies can immediately access relevant details for each product record, many of which have hundreds of attributes.

“From our experience working with leading retailers, we know a consistent challenge our clients face is a lack of product information, particularly for those organizations with millions of products,” said Chetan Ghai, Chief Product Officer of Narrative Science. “Partnering with Indix brings a powerful new solution to our customers: robust product information from the Indix catalog of rich standardized attributes and automated, engaging natural language product descriptions powered by our Advanced NLG platform, Quill.”

Retailers and marketplaces that need to help customers find and buy their products can take advantage of the Indix and Narrative Science partnership to enhance their product detail page SEO with unique, informative content and increase conversion rates up to 78%. An IR Top-50 retailer is currently piloting the solution and will receive their first one million custom descriptions this quarter.

“This is a hard problem for retailers, marketplaces, and ecommerce companies to solve at scale,” said Sanjay Parthasarathy, Founder and CEO of Indix. “By applying AI and machine learning to standardizing product attributes and producing custom product descriptions with our partner, Narrative Science, we can help customers increase their SEO and conversion rates while spending less time and money to do so.”

Indix Standardized Attributes and Product Descriptions are available with an Indix Enterprise plan, and customers can receive up to one million records in just eight weeks. Learn more by attending the May 17 webinar hosted by Indix and Narrative Science. Sign up here.

For press inquiries, please contact John O’Rourke at Indix, or Alice Patel at Narrative Science.


About Indix

Indix is building the world’s first Cloud Catalog. Using patented technology, Indix collects product offers data such as price, availability, and seller information along with product catalog data like code-based identifiers and attributes from a combination of the web and its partners. Indix engineers use AI and machine learning to gather, structure, clean, and verify product information from thousands of websites and feeds, and then surface this product information through a Product API and Product Feeds to help customers make better decisions, drive innovation, and sell more products. With more than one billion product offers from 1,600+ sites and nearly 50,000 brands, only Indix has the scale and quality of product information needed to power the future of commerce.

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About Narrative Science

Narrative Science is the leader in advanced natural language generation (Advanced NLG) for the enterprise. Quill™, its Advanced NLG platform, learns and writes like a person, automatically transforming data into Intelligent Narratives—insightful, conversational communications full of audience-relevant information that provide complete transparency into how analytic decisions are made. Customers, including Credit Suisse, Deloitte, MasterCard, USAA and members of the U.S. intelligence community, use Intelligent Narratives to make better business decisions, focus talent on higher value opportunities, and improve communications with their customers.

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