Today, we are announcing general availability of our product intelligence platform for brands and retailers and a beta release of our APIs for developers of third party apps. Press release is here.
We founded Indix because we wanted to understand everything about the world’s more than one billion products and services and then provide actionable product and competitive insight in real-time.
We also noticed that product managers at brands and retailers spent a great deal of time searching online for information that would help them do their jobs more effectively – finding products, prices, promotions, reviews, researching their customers, the competition and the market at large. We realized that we can build apps to simplify a product manager’s life and help them drive revenue and profit.
Our company’s mission is to organize, analyze and visualize the world’s product information so everyone can act on it. We do the hard work of finding, understanding, categorizing, normalizing, matching and, in general, structuring the vast amount of product-related information on the Internet. Our ultimate goal is to provide a view of the Internet through the product lens, making it easier and faster for product managers to make data-driven decisions.
With the Indix app, product managers can now tap into this product intelligence in real-time. The app encompasses product catalog intelligence, dynamic pricing intelligence, competitor intelligence, market intelligence and business intelligence. Now product managers can focus their time and energy on the things they are really good at – merchandising, new product development or innovative promotions, all backed by solid data and insights. Further, by combining the publicly available data online with the private data that businesses already have, we can help product managers drive sales, attract customers and increase productivity.
We want to get people up, running and using Indix in next to no time. So the app is cloud-based and comes with access to all of the public data in our system – products, SKUs and categories. Look at the big picture or drill down and personalize your view with a myriad of customization features related to reports, notifications, lists and dashboards. We compute dozens of insights in real-time, so there’s no need to wait on important decisions. And when you need to share data or a decision, we make it easy to do so with reports through email and with downloads into Microsoft Excel.
E-commerce has evolved from “single channel” – a brick-and-mortar storefront or web site – to “omni channel,” where a brand or retailer merchandises products across multiple storefronts, both virtual and physical, to maximize customer awareness, purchase and service. It’s not hard to imagine a time when products will be available through “infinite channels,” where every app, website and service is an opportunity to inform and engage potential customers on a product – not just for advertising, but also education, awareness, and ultimately purchase.
In the future, all applications will be product-aware, just as applications today are people and location aware. The same way Facebook connects you with people and Foursquare connects you with places, Indix can help connect you with products.
To that end, we are also launching a beta version of the Indix APIs to empower third-party developers to build product-rich applications based on our data as well as a growing set of pre-computed insights.
The Indix APIs will enable consumer and enterprise applications to benefit from access to Indix’s vast array of product information and insights. With product search queries, comprehensive details for products across multiple stores, up-to-date prices and price history information and more, we are giving developers a direct feed to big data and big insights.
As I said in our first blog post, this is a journey that we’re on. We are constantly evolving our product by listening to our customers. Please comment, email or yell loudly – we’ll hear you. The team at Indix is deeply thankful to everyone (you know who you are!) who has helped make our first product a better product, and we invite you to reach out and let us know how Indix can make a bigger, better difference to you!